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Since Our Lives Don't Matter, Neither Should Our Money

Tuesday, November 25, 2014   (0 Comments)
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A Note from NABSW President, J. Toni Oliver


Once again contrived court proceedings have arrogantly manipulated the law to devalue and disrespect Black life.  Social media is asking that we boycott Black Friday.  I am asking you to take it a bit farther.  Boycott for at least a week!  Sisters, do not leave any money this week in those nail salons where all the clients look like you, while those taking the money don’t.  Brothers, don’t leave any money in those sports bars where everyone giving up money looks like you, while the community you’re supporting has no one that looks like you.  


I would love if we spent very little during this entire holiday season. When your spending resumes, I urge you to look through your African eyes at who and what your dollars support.   How about resuming spending in celebration of Kwanzaa?  You will have the opportunity to capture sales.  You will show your financial power!  You will make a statement about what matters!


This is not a sacrifice.  The Montgomery Bus Boycott lasted 361 days – 1 year!  Other communities spent months buying nothing in major stores.  And the walls came tumbling down.  Our boycott will be a huge statement that we are aware of the “games” being played on us.  Our boycott sends a message that we recognize we do have power.  Our boycott tells the world that we matter.? Money talks!  Join me as we speak loudly with our money during this holiday season.  Let us continue to speak loudly throughout the New Year, in a variety of ways, including our money, and our vote!


Visit TheRoot for more information! 




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